So you either bought yourself or need yourself a branding kit for your personal brand? Feminine branding is an amazing way to market your beautiful brand. And digital beauty brand bundles with Instagram templates, business cards, price lists, and more are super convenient for boss babes.
However, for someone who’s never used canva.com before– there’s a little learning curve.
Fortunately though, Canva is very intuitive and significantly more user-friendly than Adobe Illustrator.
So this tutorial is brief.
If you’re here after buying one of my products on Etsy, click here.
First things first, what are branding kits?
If you’re here from Etsy, chances are you already know. It’s a virtual brand bundle filled with digital goods for your business.
Here’s what you’ll typically find in the brand bundles I offer on Etsy:
- Business Card (Front & Back)
- Instagram Feed Templates
- Instagram Story Templates
- Price lists
- Thank you notes
- “Leave a review” card
- Instagram Highlight Covers
- Social media banners
- Blog banners
- & sometimes, some other things (if you know, you know!)
All my branding kits are designed for female creators. Or at least for businesses with feminine brands.
Culturedsimplicity.com is for boss babe makers, after all.
Regardless of if you buy a digital brand bundle from me, or another seller, it’s time to learn how to use Canva.
Especially, if you’re planning on creating your branding kit entirely yourself. Which we’ll get to in a little bit.
How to edit pre-made branding kits in Canva
1. Click your file to open it. That’s it. It’s literally that simple.
2. Double-Click the text you’d like to change (i.e., any text that currently says “brand name” or “name”). Type in your desired text.
Click the drop-down at the top that says the font name (in the image below, “Signature”). Choose another font IF you’d like.
Click the “A” symbol with the rainbow underneath to change the color of the selected text. Once again, IF you want.
3. Click any element and either click the trash can at the top of the page OR the backspace on your keyboard to delete it.
4. Add any elements or photos from the sidebar that you like. Use that search bar, girl!
5. Feel free to upload your logo or any other images you have on hand. Just click “uploads” on the sidebar, and then “upload media”.
6. Download your files. Click the download icon at the top (the upside down arrow with line underneath. Canva lets you download your files as a PNG, JPG, SVG, PDF, MP4, or GIF. PNG is your best bet for most online platforms. PDF is best for printing.
A few more tips…
- To crop an SVG element, you have to double click and then drag one of the four corner points toward your desired cropped area.
- To a PNG element/image, all you you have to do is drag one of the edges towards your desired cropped area.
- Click the “lock” at the top to unlock an element. Click the “unlocked lock” at the top to lock an element. It makes more sense when you see it.
- Click the three dots at the top and then “arrange” to move the element behind or in front of other objects.
- Click the three dots at the top and then the double square icon with a plus sign to copy the element.
In all honestly, this tutorial makes Canva seem a bit more complicated than it actually is. You’ll have the hang of it in no time.
How to make your own branding kit in Canva
Understandably, this choice takes a lot more time. The branding kits I sell on Etsy take me at least three hours and I’ve been designing since 2017.
That being said, you can totally create your own branding kit. This is the budget friendly option that ensures your branding represents your brand down to a “T.”
If you’re a newbie to Canva, scroll back up to here to learn all the basics.
The real work in creating your own branding kit is in:
- Sizing your files to properly fit your platform
- Creating a uniform brand identity (I’m talking fonts, colors, and overall aesthetic)
So chin up, queen. That’s really not that much.
First things first, I’m going to do something I never thought I’d do as a blogger. I’m going to promote a paid platform for free. (Sigh. Canva, please sponsor me.)
Now’s the time to take full advantage of the Canva Pro one-month free trial. Why? Because you can only automatically resize content if you’re a pro member.
Automatically re-sizing your designs is a major time-saver. You can create your business card (pro tip: using one of Canva’s pre-made templates that are already sized for you), and then resize to a social media banner.
Canva has just about every image size for online platforms pre-saved for you. All you have to do is type in “Instagram, “blog”, etc, and they’ll output the size and premade templates.
You can either start from scratch or start from someone else’s design.
If I were in your shoes, here’s exactly what I’d do:
- Type “business card” in Canva’s search bar.
- Click the business card blank template or a pre-made business card template.
- Add and modify your text with the fonts and colors that reflect your brand. Choose your fonts and colors wisely, because they need to be on all your designs for a cohesive brand identity.
- Click “resize” and type “Instagram”, “Facebook,” “Blog,” or whatever platform you’ll be creating an image for. Since your blog/social banners can look pretty similar to your business card, I’d suggest starting with one of those. If you’re on Facebook, Pinterest, LinkedIn, or you run a blog, you should make a banner for each.
- Resize to an Instagram post (if you’re on Instagram.) Change the text, keeping the font the same. It’s okay to add another font, but make sure you have one that appears on nearly all your designs.
- Resize all those same images to Instagram story dimensions (which are also built into Canva.) Since everyone knows you have to post a story and feed photo to maximize exposure.
- If you’re an online business owner, resize your image to a Pinterest pin. If you don’t use Pinterest for business, now’s the time to start. Create 5 pin templates to edit for each blog post, product, or youtube video. You can also auto-create pins in mass using Tailwind create. Tailwind allows you to auto-post to Pinterest and Instagram, and has plenty of blog guides to help you maximize your potential on both platforms.
I suggest adding your logo to most of your images. And using the same filter or Adobe Lightroom preset on all of your photos. (Again, making sure it reflects your brand. Vintage is a no for an Atlanta-based lash studio.)
Now on to what you may be thinking over right about now.
Why is a cohesive branding kit so important? Because you always want someone “scrolling by” to know that it was your business who posted something before even looking at the account name.
A couple of pro tips:
- Don’t play around with elements too much. Keep it simple. Try to use similar-style elements in most of your images (watercolor, neon, etc.)
- Save time by creating images for either Instagram OR Facebook. Once you link your business accounts on both platforms, you can post to both at the same time. So there’s honestly no need to make a Facebook version of your Instagram post, and vice versa. As an Instagram lover, I’m inclined to say design your images for Instagram and not the other way around. Instagram is all about visual appeal. A beautiful feed on Instagram matters more than a beautiful feed on Facebook. I said what I said and I’m sticking to it.
A branding kit is extremely useful regardless of who makes it. Once you get it done for you once, you can use it forever. At least, theoretically speaking.
Whether you call it a branding kit, brand bundle, or business bundle, its a must-have toolbox for serious business owners.
Making sure businesswomen, Black girl bosses, and boss babes of color have the resources they need to thrive is what Cultured Simplicity is all about.
My blog and shop are your weapons for building a strong personal brand. And eventually, empire.
Let’s grow together. Join the Cultured Simplicity sisterhood for 50% off your next order. (Excluding custom work but not excluding branding kits! Because you should never have to break the bank to invest in yourself)
What’s in your branding kit?