What are the types of international marketing? What is the role of international marketing? Does international business pay well?
If you’re at all familiar with Cultured Simplicity then you know that I am expert in training.
So while I wish I could spew the answers out to all your international marketing questions… I simply can’t.
But I can tell you who can answer them, how they’ll answer them, and where you’ll find those answers.
Whether you call it international marketing or global marketing, making your business accessible abroad is key to maximizing your reach.
You’ll never know your business’ full potential until you take it to the international level.
Who is this article for:
- Business owners
- International Business majors
Don’t worry– you can also be aspiring to be one of those things.
Who this article isn’t for:
- Businesspeople who don’t want to take their business, networking, or marketing skills to the international level
- People who don’t like reading (or at least aren’t willing to do so)
- People content with limiting their business’ marketing potential
Whether or not this article is for you, chances are you’ll benefit from one of these:
- Five Cultural Misconceptions that are screwing UP your business interactions
- 7 Cultural barriers that are holding your small business back
If you’re still here, you clearly want to become an expert in international marketing. Which I applaud you for.
Here’s how to do it
- Bookmark, pin, and/or save this page later.
- Choose one or two of the ebooks from the list below (no need to overwhelm yourself).
- Read it (or scan it; I don’t judge), preferably taking notes in the process.
- Come back to this page. Choose another ebook. And choose in order of preference until you’ve read either the majority or all of them. (I talk a good game but you’ll honestly probably be fine skipping this step)
Simple enough, right? It actually is. Consider this article your master guide and all-in-one-stop to mastering international business. Everything you’ll ever need to know is right here.
Sure, it’s not super quick. But with a bit of patience and self-discipline, you’ll be soaking in the knowledge available in the books below like a sponge. Seriously.
So many nitty-gritty details will be addressed in these expert books, from “What are the 5 forms of international business?” to “Which country is best for international business?”
Just to get you excited, here’s just a micro-snippet of what these authors will be answering:
- Which country has best marketing?
- Should I study international business?
- s it worth studying international business?
- & a heck of a lot more
So let’s get into these books shall we?
As a disclaimer, due to convenience and availability, the book links are to Amazon. Please complete your orders through Amazon Smile so a percentage will be donated to a nonprofit of your choice. Let’s support small businesses while growing our own.
If you’re pressed for money or time, consider getting the audiobook versions on Kindle Unlimited, but that still requires sitting down and reading and I’m well aware that’s not everyone’s cup of tea. To each her own.
6 ebooks/books for mastering international marketing
Now, this book is one of the most expensive on this list. $68 really isn’t too much though when you’re investing in your business and/or business skills.
PSA: Student hustler money-saving hack
See the little orange button in the image below that says “Save $20.02”?
- Scour the internet searching for a promo code (just to find out one doesn’t even exist)
- OR pay full price for an item
Now back to the book.
This book was published in February 2021 so it is definitely up-to-date. It’s 722 pages worth of top-tier knowledge that may or may not hit the other books on this list out the park.
It covers a well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics..
All data, text, photos, and images have been updated for currency. There are even questions and “practice quizzes” to guide your learning.
This book’s authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
This multi-format read is super concise, organized, and comprehensive. The material and presentation are downright refreshing.
3. The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits
Published in April 2021, The Language of Global Marketing is definitely a solid bet for up-to-date, relevant information.
Business-builders are provided a roadmap for finding new revenue from a global audience with the right quality content and tools.
Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.
- How to align your expansion plans, communications, and brand with your company’s digital marketing plan
- Four key components to building a successful Translation Management Plan
- and, of course, a whole lot more
This book isn’t meant for a one-time read through but rather serves as reference for anyone creating a multilingual business complete with terms, definitions and a glossary.
4. Global Sales: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders
Published in November 2020, this book is for anyone who can’t figure out how to build momentum for explosive sales beyond a domestic market? Which I’m assuming is you since you’re reading this article.
ortunately, you don’t have to sell in every continent before becoming an effective global salesman–you just have to listen to someone who has already done the work.
Zach Selch is a global sales leader who has helped companies in over 130 markets grow their global footprint thousands of percent using a tried and tested process. Global Sales breaks down this formula, and serves as a practical blueprint…
…on how you can drive profit beyond the borders of your country and uncover opportunities in new markets.
Learn how to win buy-in from the right local distributors and position your product correctly. This manual blends business theories and actual application. A conversational style breaks down difficult concepts and links them to driving profit in whichever market you’ll find yourself in.
Written from a marketing practitioner’s perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process.
This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time.
This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error.
The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market.
These methods have proven their value for companies large and small across six continents.
Conclusion + Plan of action
If you’re new here, hi, I’m Cierra, and I’m immensely passionate about cultural inclusion in the workplace.
If you want regular content for culturally inclusive businesswomen, minority business owners, and boss babe WOC, join my email list.
You’ll get some uber cute digital stickers designed to showcase your cultural inclusivity ( + make talking about the topic easier.)
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So which of these books are you going to read first?