Once again, Etsy has stepped up its international marketing game. As of late May 2021, Etsy sellers are more than prepared to internationally market their shops. (Or rather our shops since I’m an Etsy seller myself.)
But this marketing power move is one that transcends platforms. If you’re a business owner of any kind… particularly one who sells items (vs. services), listen up. Even more so if it’s an online shop that you own.
What times of the year are people more willing to buy things? Holidays.
If you’re a Westerner, you’re probably all too familiar with the consumer hype that accompanies:
- Mother’s Day
- Father’s Day
- Valentine’s Day
- And especially what are now regarded as shopping holidays: Black Friday, Cyber Monday, & even Small Business Saturday
But what if I told you that there was a whole world of holidays that had similar consumer hype… just in different countries and/or cultures?
That there are consumers out there who shop for holiday gifts that you’ve never heard of? Much less marketed your items for.
Well spoiler alert, there are. And Etsy’s latest update has made it super simple for sellers to internationally market their shops.
Despite the fact that this feature is Etsy-specific, the holidays we’ll be discussing can be used as keywords on any e-commerce platform. Or for future intercultural marketing campaigns.
What you need to know about Etsy’s holiday feature to internationally market your business
Etsy used to showcase all the traditional Western holidays and those alone. Due to their recent addition of quite a few holidays, the Holiday “drop-down” bar for Etsy sellers is now a Holiday search bar.
Which means that sellers are officially able to market their items for:
- Cinco de Mayo
- Father’s Day
- Independence Day
- Lunar New Year
- Mother’s Day
- New Year’s
- St. Patrick’s Day
- Valentines Day
- Veteran’s Day
Why is it so important that you know these specific holidays? (Since lord knows there are alot more out there.)
Because if Etsy says they’re important holidays for sellers to know then they’re important holidays for sellers to know. No ifs, ands, or buts about it.
They’re the holidays that consumers are actually searching for (and on a mass scale). They’re the holidays that people want to buy items to commemorate.
So if you can find a way to internationally market your products for these holidays, you’ll be smooth sailing.
You can even make products specifically for these holidays. Run sales around these holidays. Make social posts concerning these holidays.
Inserting keywords and hashtags containing these holidays can go a long way.
Recognizing “less traditional” holidays will show intercultural consumers that you’re not just like “every other Western business”.
So yes, do some research. See where your products can fit into the dynamic of foreign holidays.
And celebrate! Now that you’re acknowledging all the mainstream holidays, you’ll be celebrating all year long.
Some background on foreign holidays
Saying your business is going to begin acknowledging foreign holidays is easier than done. You’re going to need some background. Including the colors that’ll help you internationally market more effectively.
What is Eid?
Eid al-Fitr, also called the “Festival of Breaking the Fast” or Lesser Eid, or simply Eid, is a religious holiday celebrated by Muslims worldwide that marks the end of the month-long dawn-to-sunset fasting of Ramadan. (Wikipedia)
In case you’ve heard someone say “Eid Mubarak”, this is an Arabic term that means “Blessed feast/festival’”.
There aren’t any colors that symbolize Eid. However, according to Hello Holy Days, purple is the best bet.
What is Diwali?
Diwali is a festival of lights. It is one of the major festivals celebrated by Hindus, Jains, Sikhs and some Buddhists, notably Newar Buddhists. The festival usually lasts five days. It is celebrated during the Hindu lunisolar month Kartika. (Wikipedia)
This year, Diwali falls on November 4th, 2021.
Red, pure yellow, vivid magenta, and pure blue are the most prominent colors associated with Diwali.
What is Holi?
Holi is a popular ancient Hindu festival, also known as the “Festival of Love”, the “Festival of Colours”, and the “Festival of Spring”. The festival celebrates the eternal and divine love of Radha Krishna.
Holi colors to know
Each Holi color carries a meaning.
- Red symbolizes love and fertility.
- Yellow is the color of turmeric, a powder native to India and used as a natural remedy
- Blue represents the Hindu God Krishna
- Green is for new beginnings
What is Cinco de Mayo?
Chances are you’ve at least heard of this holiday a few times before. Particularly if you’ve been in any Spanish high school course ever.
Cinco de Mayo is an annual celebration held on May 5, which commemorates the anniversary of Mexico’s victory over the French Empire at the Battle of Puebla in 1862. (Wikipedia)
Cinco De Mayo Colors
Red, white, and green. Yes, like the Mexican flag.
A word of caution
Always remember that transparency is one of the greatest assets that businesses can offer customers.
Don’t pretend to care about these foreign holidays when you really don’t. Because consumers can smell out in-genuine sellers.
You can’t just internationally market your business through social campaigns around these holidays. You’ll actually need to connect with these international audiences.
So do some research. And learn some terminology. Then look at how other businesses are marketing themselves on these holidays.
Finally, don’t be afraid to hire someone to help internationally market your business. Why? Because you’re not an expert on this. Even someone with a major in international business has much to learn from individuals who are actually part of the culture they’re marketing to.
A short-term freelancer is all you need. And for work like that, I strongly Fiverr– one of the most affordable freelancing marketplaces.
Here are some Fiverr searches to help you get started:
Conclusion + What to do next
This article isn’t everything you need to know. Make sure you check out Everything to know about internationally marketing your small business! It’s a must-read.
If you’re looking to upgrade your business online presence, head over to my branding bundles.
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What foreign holiday is first on your list? Is it one not mentioned in this article?